All the deal flow. None of the cash flow.A fictional marketplace. A very real daydream.
WIRENEVERHITS.
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Retail / Outdoor retail

Missoula Outdoor Store with Gear Rentals

Trailhead Outfitters

Missoula, Montana·Listing WNH-026FICTIONAL OPPORTUNITY
Representative outdoor retail imagery; pictured property is not for saleRepresentative photograph · not an actual listing
Gross annual revenue$1,560,000
Reported annual SDE$205,000
Established2007
Established customer relationships1.6M annual revenue9 team membersOperational growth potential

About the business

A specialty outdoor store combining technical footwear, camping gear and seasonal rentals. A department lead manages buying alongside the owner, and local guides generate a reliable referral stream. All figures describe an invented operating scenario; no real company, customer accounts or property is offered for sale.

Operations & owner involvement

Owner-operated. The fictional owner participates in customer relationships, purchasing and weekly scheduling. Reported SDE includes owner compensation; replacement management is modeled separately.

Team

9 fictional team members support this operation. The owner’s participation is reflected in SDE; a replacement-manager adjustment is included in our financing illustration.

Included assets & inventory

Retail fixtures, rental fleet, fitting equipment and ecommerce storefront. Illustrative inventory of $124,800 is included in the asking price, subject to a fictional closing count.

Why this business stands out

An established local reputation supports repeat business. A focused service offering and manageable footprint make day-to-day operations easy to understand. Supplier relationships are diversified across multiple sources.

Growth opportunities

Grow the rental fleet and develop an online used-gear department.

Reason for sale

The fictional founder is relocating and prefers to transition the operation to a buyer who can focus on its next chapter.

Fictional seller notes

“The team knows the day-to-day. Bring a plan for the next five years. The friends-and-family round does not include a lifetime discount for your cousins.”

Morgan Reed (fictional)
KEEP YOUR OPTIONS OPEN

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